About the Position

<aside> 🤓 We use data to make informed decisions around creative video storytelling — rather than having the data work for us.

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This means we are constantly looking at Meta, TikTok, and other social platforms’ performance data to optimize and streamline creative decisions to give our direct-to-consumer clients the best chance of success in the marketplace to grow their client base.

We never settle for "good enough" and react in real-time to make creative decisions and leverage how the world responds to our creativity to make it even better.

The ideal candidate is curiously passionate about 'why' video advertisements work & how social media trends go viral!

Responsibilities

• Researching and analyzing questionnaires from our clients to understand the company, product, and customers.
• Writing conversion-focused direct response copy and building ads for our clients, primarily direct-to-consumer brands like HexClad, Felix Gray, Bryan Anthony’s, Lomi, and more.
• Coming up with hypotheses of what we'd like to learn and executing creative based on that
• Taking in data and incorporating it into future ads.
• Share findings and creative trends with the Homestead team and clients.

Qualifications

• Facebook & Instagram product knowledge is required, TikTok is a big plus
• An interest in performance advertising
• Bachelor's degree in a related field or equivalent experience is a plus
• Experience working as part of a remote team is a plus
• A passion for learning
• Bonus: Experience with software like Asana, Slack, Notion, etc.

Benefits

• Health, Dental & Vision (fully covered by Homestead)
• 401K Plan